A web streaming presentation unveiled the plans and programmes of the first edition of the new bike event to be held in Treviso (11-13 June, 2021). At Opendream, expo, bike tests, experiences, conventions and collateral initiatives match in a brand-new format Starting again from excellence, from an open-air event, to look optimistically towards the future and the challenges of sustainability. Open Bike Fest, the bicycle event scheduled from 11th to 13th June at Opendream, the location forged by the urban regeneration of the historic spaces of Ceramiche Pagnossin in Treviso, unveiled its plans and programmes on Friday 26th February with a web streaming ‘virtual presentation’. President Luca Businaro and CEO Damaso Zanardo introduced the main themes of the first edition of the ambitious event, supported since its inception by the Veneto Region, represented by Tourism Assessor Federico Caner, and by the Municipality of Treviso led by Mayor Mario Conte. Open Bike Fest also counts on the backing of Assindustria Veneto Centro, UnionCamere Veneto, Fondazione Marca Treviso, Cycling in the Venice Garden Network and Assosport. For three days, Open Bike Fest will make Treviso the international capital of cycling, in the name of a tradition that sees the city and the province as the elected land of bicycles and cycling, in sports and business. An event projected into the future, open to the whole universe of cycling in its various forms (road, MTB, gravel, e-bike, BMX and more), which focuses on environment, mobility and an alternative way to approach the territory and the discovery of its wealth and peculiarities. “For years, there has been a desire to create an event like Open Bike Fest,” said President Luca Businaro, an authoritative figure in the Veneto business community and former President of Assosport (the Association of Italian Sporting Goods Industry) for nearly a decade. “An international event in the homeland of cycling. Open Bike Fest is a new, contemporary event. It is the history of two wheels combined with the excellence of the Veneto industries”.
A DREAM LOCATION: OPENDREAM
Opendream‘s Square of Excellence is the perfect place to showcase a wealth of assets such as those of the Veneto region, and values linked to sustainability and cycling as a lifestyle. Opendream is a permanent hub of 100,000 square metres on the outskirts of Treviso, crossed by one of Italy’s most important cycle routes, the Treviso-Ostiglia. A former industrial complex, once belonged to Ceramiche Pagnossin, Opendream has become a synergistic and enhancement hub thanks to an effective urban regeneration process. The site is already home to permanent bike services and will be enriched with new cycling facilities from 2022.
Open Bike Fest is not just an expo, a test-day or a cultural event dedicated to the world of cycling but reworks the elements of these different formats to create an original whole, designed around the new reality of two wheels, and above all its usersThe new cycling explosion in 2020, the trend towards bike and proximity tourism, and the earlier advent of e-Bikes, have brought new categories of cycling enthusiasts with different needs into the world of cycling. That’s why a different event’s format was needed. An event open to all types of cyclists and bikes. Open, first and foremost: the entry is free. At Open Bike Fest, the world’s leading brands will be able to display the highest expression of cycling technology in an Expo area of over 4500 square metres of covered space and continues outside, where the discovery of the most intriguing new products meets the excitement of being able to try them out. In order to put the best products to the test, Open Bike Fest not only has dedicated a large area to bike tests, but also charted no less than six official test routes, fully signaled, on which visitors can experience the real sensations and differences between the models. The routes are divided into four categories: Road, MTB, e-Bike and Gravel, and are structured for a 45–60-minute ride. For those looking for a deeper and more experiential immersion in the territory, OpenExperience – the first Veneto tour operator dedicated to the world of cycling – will offer a rich programme of tailor-made experiences to live and discover the different sides of the Veneto by bike: from food and wine to art, from craftsmanship to urban culture.
THINK-TANK, TOURISM AND LIFESTYLE
In an area like Treviso and Veneto, where the bicycle is a part of the history, culture and industrial reality, Open Bike Fest wishes to highlight the links between the two wheels and the many sectors with which it relates, especially in this historical juncture: engineering, sport-system, tourism, food & beverage, health and wellness, mobility, energy, training. These and other topics will be the focus of a loaded programme of workshops and meetings that will take place at Open Bike Fest, divided into two areas. Inside, the conference area will host meetings on registration, dedicated to the B2B and institutional world, while the external square will be the place for public meetings with important personalities, opinion leaders, influencers and for entertainment content. The panels will be further enhanced by the partnerships with FIAB (Italian Environmental and Bike Association) and the Bikeconomy Observatory. The Business Lounge, dedicated to business and professional meetings, and the Food area where Open Bike Fest will open its doors to local excellence and food culture, for sporting people and beyond, are also characterizing features of the Open Bike Fest’s experience. An event for all types of cyclists, and also for the whole family: the large area dedicated to fun on wheels (bikes, but also skateboards, scooters…) will allow even the youngest to have fun in full safety and away from traffic.
BIKE IS THE ONLY ENTRY TICKET
The original format of Open Bike Fest puts the bicycle at the centre and declines it in every direction: not only on a thematic level, but also in every part of a territory bound to the world of cycling, connected by important cycling paths such as the Treviso-Ostiglia. Opendream is in an ideal location, just 800 metres from Treviso airport, in an area full of services, easily accessible by public transport or bicycle even from Treviso train station. The entry to the event is completely free for the public, through online registration, with a single but important rule: at Open Bike Fest the car stays out. Even those coming from far away will be able to reach Open Bike Fest thanks to a free shuttle service from several remote parking points. Visitors will also find a full-time guarded bike depot inside the complex, while special accesses and spaces for the disabled have also been set up. All in all, at Open Bike Fest there is only one valid entry ticket: the bike.
AN AMBITIOUS PROJECT: THE JOURNEY OF THE FIVE ROUTES
With Open Bike Fest, Treviso and Veneto aim to establish themselves as an international reference hub for cycle tourism. A goal supported by a constantly growing tourism product, but also favored by a position that sees Treviso at the centre of some of the main European cycle routes: an aspect that has inspired an ambitious initiative that says a lot about the international opening of the event. The journey of the five routes is a project that will connect five important European centres to Treviso, through cycle paths that follow the footsteps of the ancient Roman road system. In the days leading up to the official opening of the event on Thursday June 10th, five groups of cyclists, accompanied by personalities and influencers, will set off from Munich, Salzburg, Ljubljana, Turin and Santa Maria di Leuca, telling their stories and adventures before coming together at Opendream. The journey of the five routes is an initiative to create important synergies and strengthen the positioning of Treviso and the Veneto region as an international cycling hub. “Thanks to cycling, the Veneto region is able to move important figures in economic terms. Open Bike Fest is not only an experience to be enjoyed but also an important economic circuit for our territory,” said Veneto Region’s Tourism Assessor Federico Caner. This concept was also taken up by the Mayor of Treviso, Mario Conte, who was enthusiastic about hosting an event rooted in the territory but with an international vocation. “Open Bike Fest brings to Treviso the idea of a world projected into the future, eco-sustainable, in which cities are focused on environmental sustainability and quality of life. An initiative that confirms Treviso’s role as the capital of cycling”.
On Thursday 10 June at 6.00 pm, Open Bike Fest will hold its opening ceremony reserved for the press, authorities and operators. The Expo and the bike test area will be open on Friday 11th and Saturday 12th June from 9.30 am to 6 pm, and on Sunday 13th June from 9.30 am to 3.30 pm. Entertainment and the serving of food and beverages will continue after these hours, in full compliance with current health regulations.